Nike Advertisement

The Nike advertisement shown to the left is extremely bold, and yet very simple. I believe Nike’s marketing department is trying to direct this ad towards a young, female audience. It is clear to me that Nike is trying to give off a sexy image to their product, merely because of the models body position and facial expression. I think this gives off the idea that if women choose to wear Nikes, they will be as sexy and pretty as the model. The decision to use only three colors is also very effective. The white and the black are simply used to highlight the bright pink Nike swoosh. The background fades from a dark shade of black (top), to lighter gray (bottom), giving off the idea of different dimensions. I feel that Nike’s marketing department wants the audience to believe that they too, will have more dimensions while wearing Nike shoes. In addition to the primary audience, I believe the advertisement also appeals to males. The model is young and sexy and it is impossible to look at the ad and not notice the swoosh. In turn, males will think they also will need to buy Nikes because then women will be attracted to them, the way they are attracted to the advertisement. Its interesting to me to think about the fact that such a simple advertisement, can say so much.